By Thomas B. Cross @techtionary
Social selling is just not selling via social media. As we have integrated CRM and other custom/public tools into our selling processes, social media selling is expanding the use of all technologies to enhance the communications process, reduce sales cycle, reduce order confusion, accelerate customer acceptance throughout the lifecycle, enhance long-term “gain-retain” ratio thereby reduce customer churn, enhance customer experience, increasing product/solution margin, integration of selling technology into products and services and other factors.