The Final Step to Marketing Excellence: Sales Qualified Leads

The Seven Steps to Marketing Excellence are:

1. Strategy
2. Product
3. Markets
4. Brand
5. Communications
6. Lead Generation
7. Sales Qualified Leads

Sales Qualified Leads

The Marketing and sales funnel is most effective when buyers move from one buying phase to the next; inquiries to leads, leads to Marketing Qualified Leads (MQLs), MQLs to Sales Qualified leads (SQLs) and SQLs to closed business.